Marketing Communication Plan
Client
Location
Kaiso
Brooklyn, NY
Year
2019
Sample Video of the Youtube Display ads:
Please see below the slides
During the last year of my university in 2019, I was lucky to partner with Kaiso, a coconut water cocktail brand, acting as a consultant and generating the marketing communication plan for them.
As a result, the owner of the brand Kaiso was really satisfied with this plan and decided to implement what we proposed.
Please see the detailed plan as follows.
Sample Video of the Youtube Display ads for Kaiso:
About the Project
During this project, our team investigated the overall ready-to-drink market, analyzed the external and internal influences, drafted the advertising objectives, strategy, and listed samples for execution. Meanwhile, we set the target market media strategy and listed the best timing, frequency, continuity, and media platforms for Kaiso. Moreover, we also created a proposal document along with a follow-up procedure for the personal selling plan; then to increase brand awareness, we also provide the PR online &interactive plan, experiential marketing plan including different tools to measure the performances. Lastly, we made suggestions on website upgrades by integrating a special theme to the entire website.
As a result, the owner of the brand Kaiso was really satisfied with this plan and decided to implement what we proposed.